With the holiday season comes various festive gatherings at schools, from concerts to winter assemblies to other student activities. While these events bring communities together, they also create unique security challenges. For insurance agents working with educators, helping clients prepare for these high-profile events is key. Active shooter insurance and thoughtful planning can be the difference between a well-protected holiday season and unexpected risks. Here’s how you can help your clients create safe, secure holiday events.

Why Active Shooter Coverage Matters for Holiday Events

Active shooter insurance is designed specifically for the realities educational institutions face. It offers financial protection and immediate response support should an active shooter incident occur.

This coverage goes beyond traditional insurance, providing schools with tailored support to address the specific risks that come with larger gatherings. Active shooter insurance for schools helps institutions prepare with financial backing and provides them with risk management services to evaluate and improve their current safety protocols.

Key Preparedness Strategies

Here’s how to guide your educator clients in preparing for safe and secure holiday events.

1. Encourage Proactive Risk Assessment and Event Planning

Holiday events are often busy and unpredictable, so a thorough risk assessment is essential. Suggest that your clients conduct a risk review before each event to identify potential vulnerabilities. Many active shooter insurance policies offer a free assessment of current security measures, which can provide valuable, non-judgmental insights into areas where safety could be improved.

Consider passing on helpful information you’ve gathered, such as the FBI Active Shooter Safety Resources. These types of guides offer practical advice that, when paired with insurance policy benefits, can help show clients how active shooter coverage and professional guidance improve overall readiness.

2. Emphasize the Importance of Training and Communication

In a high-energy setting like a holiday event, everyone — teachers, students, volunteers — must be on the same page about safety procedures. Encourage your educator clients to provide active shooter response training to everyone involved, especially since some policies include risk management services that support training.

Equally important is having a clear communication plan in place. Because holiday events often involve many people and different groups, a clear, practiced communication protocol ensures everyone knows how to respond should a threat arise. When clients integrate this into their planning, it strengthens their team’s response and complements the support active shooter insurance provides.

3. Suggest Enhancements to Emergency Response Plans for Events

Reinforce the value of engaging with local law enforcement during the planning stages of holiday events. Collaborating with authorities can significantly improve response times and coordination during a crisis.

Also, remind clients to focus on practical safety measures like controlling entry and exit points. Managing access during large events helps reduce risk exposure and aligns well with active shooter coverage’s added protections.

4. Highlight the Full Value of Active Shooter Insurance

Active shooter insurance does more than cover financial losses; it provides essential crisis management support, from initial response efforts to recovery assistance. Emphasize to your clients that this insurance offers long-term support, helping manage the immediate and indirect costs of an active shooter incident and guiding them through difficult times with professional resources.

Ensuring Safe Holiday Events

As your clients prepare for holiday events, remind them that a thoughtful approach to security, backed by active shooter coverage, helps them create a safe and welcoming environment. By planning ahead, evaluating risks, and securing appropriate coverage, you can help them bring peace of mind to their holiday celebrations.

Contact Professional Governmental Underwriters for tailored active shooter insurance solutions. By working together with us, you’ll make sure your clients’ holiday events are protected, allowing educators and students alike to enjoy the season with confidence.

About PGUI

Professional Governmental Underwriters, LLC., is a full-service risk management company dedicated to assisting public, educational, and non-profit entities in the management of their professional liability exposures, including educators liability insurance. We are dedicated to providing state-of-the-art professional underwriting management and loss control advisory services on behalf of our designated carriers. For more information, call us toll-free at (800) 586-6502.